Launching a world-first demands clarity and credibility. We partnered with Natural Cycles, the first FDA-cleared birth control app, to build awareness and trust. Through strategic digital PR and insight-led storytelling, we positioned it at the forefront of women’s health technology — earning global coverage and conversation. On International Women’s Day, WIRED recognised Co-Founder Dr. Elina Berglund as a global health pioneer whose work reaches millions worldwide.