Opera can be so mind-numbingly dull, right? Wrong! We teamed up with Twitter and London’s Royal Opera House to launch the world’s first emoji opera festival. On World Emoji Day, global audiences were entertained with emoji versions of the best operas around. Our PR and social media campaign trended worldwide, reached 100 million people and was featured in TechCrunch, Mashable and the BBC. “A fantastic and unique way to reach a new audience” Twitter.