When Tate Modern approached us with a brief to get everyone talking about art, we jumped at the chance. Our 8-part online series offered a witty inside track on the world of art, and was presented by cultural icons, including Vivienne Westwood and Alan Cumming. The campaign allowed Tate Modern to create hype in new and interesting ways, engaged 220 million people and was featured in 250 pieces of media coverage, including VICE, i-D and Dazed.