Natural Cycles

Described by Vogue as ‘Revolutionary’, we helped Natural Cycles, the world’s first and only birth control app, to become a household name. Our digital PR campaign led to 1,000 pieces of media coverage, including TechCrunch and Bloomberg. This engaged 800m people and led to 1m downloads. On International Women’s Day, WIRED named their founder, Dr Elina Berglund, as one of the most inspiring females working in tech today.