Natural Cycles

It’s always rewarding to launch a world-first that positively impacts the lives of so many. We turned Natural Cycles, the world’s first birth control app, into a household name that Vogue described as “revolutionary”. Our PR and social strategy generated global media coverage, from Bloomberg to VICE, and led to Natural Cycles being downloaded and used by millions of women around the world. On International Women’s Day, Wired named Natural Cycles Co-Founder Dr Elina Berglund a global health pioneer.