From Geordie Shore to Beavis and Butt-Head, we got influential audiences engaging with MTV’s favourite shows. Our digital PR and social strategy generated global media coverage, including Huffington Post, the Sun and GQ, which ignited a social presence reaching over 107 million people. The cast interacted with viewers in real-time and branded content engaged new audiences at scale. This amplified a powerful dialogue with fans and led to MTV achieving their highest-ever ratings. “Social media gold” MTV.