Lifesum

We got the world talking about Lifesum, the leading global healthy eating app. Our campaign ignited influential conversations among Gen Z and millennials. This led to global media coverage, including the Times, Mail Online and Huffington Post, which reached over 800 million people. Our Climatarian Diet campaign led to international media coverage, taught the world how to eat to save the planet, and became Lifesum’s most popular story to date. Our strategy led to Lifesum outperforming Noom and WW in terms of media coverage and reach. “A clever wellness app to make being healthy a breeze” Vogue.