Sesame Street

Can you tell me how to get, how to get to… you know the drill! Our digital PR and social media strategy helped to reboot Sesame Street, the iconic kids TV show, for a new generation. Working closely with Pharrell Wiliams and Gwen Stefani helped to amplify influential social conversations at scale. This reached 100 million people and led to media coverage, including Vogue, the BBC, Huffington Post and GQ. Celebrity parent bloggers powered further engagement, which led to the show trending worldwide.