Pozzitive commissioned us to create a strategy to promote their TV and radio shows including Little Britain and French and Saunders.

We set up and managed Pozzitive's YouTube, Facebook, Twitter and Flickr channels, and seeded a series of clips to influential online communities.

As part of our social media strategy we created and promoted an interactive online encyclopaedia of British comedy which allowed Pozzitive to showcase their entire back catalogue.

Results

•Over 215 pieces of coverage including The Sun and The Times

•Online coverage reached an audience of over 16,657,830

•Over 502,291 YouTube channel views

•Over 175,000 Flickr channel views

•91% positive sentiment towards Pozzitive

•"[Pozzitive] Has set itself the highest of standards." The Times

•"Taking YouTube comedy out of the hands of amateurs." The Independent