Directors Lee and Dan commissioned us to promote their spoof VW viral ad which showed the final moments of a suicide bomber.
We seeded the viral clip together with exclusive interviews with Lee and Dan.
•Over 300 pieces of coverage including New York Times, CNN and The Observer
•Over 70,000,000 views of the clip
•One of the most talked about virals of all time
•"Is this the world's sickest spoof?" Mirror online