We are working with our friends at Tate on a series of innovative digital PR and social media campaigns, some of which are featured here.

Tate commissioned us to promote 'This is Britain', a new initiative showcasing the free collection displays at Tate Britain.

As part of the campaign we seeded a number of films featuring high profile personalities including fashion designer Vivienne Westwood, broadcaster Lauren Laverne and E4's Made in Chelsea star Mark Francis discussing art work that inspires them.

We also created a Twitter strategy with each of the high profile personalities featured in the film series.

Results

•Over 200 pieces of online coverage were secured including Vogue.com, Net-A-Porter, FAD and Huffington Post

•Online coverage reached an audience of over 33,945,225

•The film series was viewed over 100,000 times

•"There is something very personal about revealing a favourite film, song or painting. Which makes this new initiative by Tate a treat for culture lovers." Flux

•"It's a sweet short film that's inspiring in the sense that it gets you thinking about art and makes you feel a little bit more cultured, even if it is just for a few minutes." LeBlow

Lauren Laverne

Vivienne Westwood

Jon Snow

Adam Buxton