We are working with our friends at Channel 5 on a series of innovative digital PR and social media campaigns, some of which are featured here.

Channel Five commissioned us to promote City of Friends, the beautifully animated pre-school TV show.

The series centres around the three emergency teams - Police, Ambulance and Fire - and the three friends, Max the police officer, Elphie the fire officer and Ted the paramedic who work together to solve problems and help people around their city.

We promoted every aspect of City of Friends including the show, the website and the app.

As part of the social media strategy we created an online ambassador programme which helped to build the fanbase and spread conversation about the show online.

Results

•Over 100 pieces of online coverage including Mail online, NetMums and The Guardian

•Online coverage reached over 15,432,788

•96% positive sentiment towards City of Friends

•City of Friends turned into a global phenomenon airing in more than 150 countries around the world

•"A great show that introduces kids to the role of the fire, police and ambulance service through colourful characters and mini-games." The Guardian

City of Friends trailer