EA Games commissioned us to promote SSX, their new snowboarding video game, and one of the most critically acclaimed arcade franchises of all-time.

SSX allows players to experience the franchise's signature fun and adrenaline-packed gameplay across iconic mountain ranges all over the world.

As part of the campaign we seeded a short film. Defy Reality Live invited fans from around the world to 'race, trick and survive' a dramatic 400-metre long zip-line night jump, flying down from 60 metres up at speeds hitting 80kph from the top of Battersea Power Station in London.

SSX: Defy Reality Live

Results

•Over 30 pieces of online coverage including Eurogamer and Destructoid

•Online coverage reached an audience of over 7,250,000

•The trailer was featured in 91% of all coverage

•83% positive sentiment towards the trailer

•“It truly is an innovative way of promoting a new game, and we hope to see more content like this from EA in the future.” NewbReview

•“It was awesome.” Destructoid