The Danish Tourist Office commissioned us to promote awareness of Denmark as a cool destination.
A location-based social networking competition was created to increase interest around Denmark. Users were encouraged to sign up to CheckintoDenmark.com then use Facebook or Foursquare to check in to any place which had a Danish connection.
The entrant with the most valid check-ins won a city break to Copenhagen.
•Over 50 pieces of online coverage including MTV.co.uk and All in London
•Online coverage reached an audience of over 4,500,000
•91% positive sentiment across Twitter and Facebook
•"Get Danish in London!" All in London