We have been working with our friends at ChildLine since 2008 on a series of innovative digital PR and social media campaigns, some of which are featured here. We also work with NSPCC so if you would like to see what we have done for them please click here. 

ChildLine commissioned us to create a new initiative based around the theme of friendship to support kids anxious about going back to school and making new friends.

An online game was created and seeded in time for the new school term. We also seeded tips on becoming a better friend, and more information on knowing what to do if you're feeling alone.

Results

•Over 50 pieces of online coverage including Parents Lounge, Parent Dish and New Grounds

•Online coverage reached an audience of over 1,175,000

•Over 20,000 game plays in week one

•Third Sector's ‘Digital campaign of the week'

ChildLine commissioned us to create a national initiative to help ease exam stress among young people.

A video clip was created which featured students who found an unusual way to relieve exam stress - think TV show Glee meets Mexican wave.

Two weeks before exam time we seeded the viral online, together with exam tips and stress-busting guides.

Results

•Over 100 pieces of coverage including SugarScape, The Independent and The Guardian

•Online coverage reached an audience of over 3,500,000

•Over 130,000 views of the clip in week one

•"How clever students beat exam stress." SugarScape

•"If any of you have exams coming up, we dare you to do this." Heckler Spray