We were hired to create a new online PR and social media campaign for Microsoft.
Microsoft teamed up with casting agency, Limelight People, to offer 8 lucky NHS employees the chance to appear in the latest Bollywood Feature Film, "House Full".
The lucky winners will appear alongside the award winning actors, Akshay Kumar and the stunning Deepika Padukone in this romantic comedy which is due to start filming in the UK.
We carried out a comprehensive online PR and social media campaign among the most influential websites, blogs, forums, message boards and social media which helped to drive traffic to the competition microsite, get people talking about the competition and stimulate entries.
This is not the first time we've worked with Microsoft. In 2006, we were hired to create an online PR and social media campaign to launch their new Windows Live Messenger. View the case study and campaign here.