We were hired to promote a new online gaming application on behalf of The New Football Pools (TNFP).

To coincide with the start of the 2009/10 Premier League season, our campaign helped to create a buzz about the application among gaming, betting and sporting websites and social media.

Using a common online strategy of marrying two successful strategies, The New Football Pools have added social networking features to its fantasy football service for the The Telegraph, The Daily Mail and The Metro sites.

The application is a widget that can be embedded into third party websites, and the 400,000 fantasy football players at the three newspapers can use it without leaving their sites.

Developed by Clock, the social networking application allows users to create mini-leagues, chat, share, and receive real time updates from their friends, similar to the status updates found on Facebook or micro-blogging platform Twitter.

Clock are also working with TNFP to create a match centre that will include pre, post and live match stats from games across the Premier League, The Football League and The Scottish Premier League. Initially, the match centre will be available on www.footballpools.com and www.4thegame.com, and it will be rolled out to other partners during the season.