We’ve been hired to create an online PR and social media campaign for a rather mischievous BBC Radio 4 comedy called Bigipedia - think Wikipedia on the radio.
It’s as if Radio 4 has been taken over by a monstrous Wikipedia-style encyclopaedia of everything, mocking interweb drivel, pop-ups, PC disasters, mobiles, searchboxes, bloody upgrades, automated reply systems and other hideous aspects of contemporary life.
We'll be promoting the show across influential comedy, entertainment and tech blogs, websites and social networks to encourage online awareness and conversation. Our campaign will also use video sharing sites like YouTube and micro-blogging platforms like Twitter.
Liten to two clips here:
Bigipedia is written by stand-ups Nick Doody and Matt Kirshen and produced and directed by David Tyler at Pozzitive.
By the way, if you fancy having your mind well and truly interfered with, head over to www.bigipedia.co.uk whose maniacal detail suggests it's been put together by a scary outsider-artist madman, some lost soul who wiped out his family and now spends his days on a locked psychiatric ward playing on the hospital computer. Which is appropriate: the whole project – website and programme – is quite clearly the product of some very deranged minds.
The four-part series of Bigipedia will broadcast on Thursdays at 11pm on Radio 4 and soon after transmission on BBC iPlayer.