Our off- and online PR campaign for comedy production company Pozzitive, whose directors produce and direct shows like Little Britain, French & Saunders, Not The Nine O'Clock News, Coogans Run, The Young Ones and Harry Enfield & Chums, is attracting a lot of off- and online media attention.
In early June we launched their encyclopaedia of British comedy.
Day one into the launch, and our campaign attracted over 50 pieces of coverage including The Times, The Independent, The Guardian as well as online sites like Heckler Spray. Pozzitive's site stats increased by 987%.
Here's what the media said at the launch:
"A splendid source of comedy gold... and it all comes from excellent comedy stock: its creators are the renowned producers David Tyler and Geoff Posner." The Times
"The venture is backed by Pozzitive, the British shingle responsible for some of Blighty's funniest TV comedy during the past two decades." Variety magazine
We have some very exciting plans for Pozzitive over the next 6 months so watch this space.