We are thrilled to announce that we're promoting an online campaign to support the launch of Twentieth Century Fox's 3D summer blockbuster Ice Age 3: Dawn of the Dinosaurs featuring Ray Romano, Denis Leary, Queen Latifah, Seann William Scott and Simon Pegg.
We're working with our mates at Red Box New Media on a campaign that involves a Windows Live Messenger Personal Expression campaign which will run in over 25 countries across Europe, Middle East and Latin America.
The viral aspect of the campaign feature full screen animated winks, animated dynamic display pictures that automatically change according to consumers' mood or conversation and fun animated emoticons.
Winks and emoticons can be sent directly to your mates mid-conversation and are specifically designed to fit within a conversation so you can reply to your mate by using a wink for example.
Also, the dynamic display picture, is animated with six different mood animations - each based on a different character. When you send an emoticon to your mate this will automatically change your mood animation!