Yesterday we launched www.pozzitive.co.uk, an online encyclopaedia of British comedy, from the production team whose credits include The Young Ones, Not The Nine O'Clock News, French and Saunders, Coogan's Run and Harry Enfield.

One day into the launch and we've secured truckloads of media coverage from the likes of BBC online, The Times, The Guardian and The Independent.

Our online PR and marketing campaign has started to create a real buzz across influential online communities, with lots of bloggers, forums, websites, social media and social networks talking about the launch.

The result? The site's traffic has increased by 987% according to Google Analytics.

Stay tuned.