Adam Gee, Channel 4's award-winning New Media Commissioner joins Hot Cherry's board as part of UK expansion plans.

Gee joins as Non-Executive Director to assist the growth of Hot Cherry into the UK's leading online PR and marketing company.

Gee joins James Booth, internet pioneer and former CEO of digital marketing technology specialists Tangozebra, who joined Hot Cherry's board in October 2008.

One of the most experienced commissioners in UK broadcasting of multiplatform interactive projects around TV, Gee's projects range from Big Art Mob to Embarrassing Bodies.

Gee has won over 50 international awards for his productions - including a BAFTA (and 5 TV BAFTA nominations), two RTS Awards, the inaugural Media Guardian Innovation Award, and the Grand Award at the New York International Film & Television Festival.

Gee was formerly Director of Production of pioneering broadband production company Redbus CPD.

Hot Cherry's founder Harry Cymbler said: "With over twenty years experience working in interactive media and UK broadcasting and a first-class reputation for multiplatform projects and digital innovations, Gee brings a vast amount of knowledge and insight to help further Hot Cherry's expansion plans."

Adam Gee said: "Hot Cherry are at the very top of their game. They have an enviable reputation, bring real results and occupy a very exciting space as brands properly realise the potential of engaging and interacting with consumers online."

Gee has been responsible for a string of award winning and ground-breaking projects including Embarrassing Bodies (BIMA Award 2008), Breaking the News (RTS Award 2006), Sexperience, Osama Loves, Lost Generation (TV BAFTA nominated 2006), Picture This, Big Art Mob (RTS Innovation Award for mobile in 2007 and the Media Guardian Innovation Award for community engagement in 2008), Empire's Children (London Design Festival People's Choice (Y Design) Award 2007). MindGym won the very first BAFTA Interactive Entertainment Award in 1997 for Comedy.

Gee has served on BAFTA's Television and Interactive Entertainment committees and is a voting member of the European Film Academy.

He has served on the board of ICA's The Club at the Institute of Contemporary Arts and is a trustee of Culture 24 (formerly The 24 Hour Museum).

Gee has served in various government-related advisory capacities, most recently to Digital Britain and on the Byron Review of Children and New Technology.

Adam Gee's appointment to Hot Cherry was featured in The Guardian. Click here to see it.