We've been hired by SUSO, a completely new natural soft drink that's one of your five a day.
As part of the campaign we're promoting a social network for thinkers and doers called The SUSO Project which aims to reach out to creative communities and bring together talented people with ideas and fund initiatives that add to culture.
The SUSO Project will be spotlighting, supporting and exhibiting some of the best ideas on the site. The top 5 (as judged by a panel of creative luminaries) will receive development funding (3x £1,000 grants, 1x £2,000 grant, 1x £10,000 grant).
The best ideas will also receive promotion in SUSOLOGY, the free magazine distributed with VICE which uses editorial, photography and illustration to represent a cultural study of creativity across art, film, sport, music and design.
Our campaign will build awareness of The SUSO Project amongst an influential online network of creatives from the world of fashion, music, design and art.