A series of virals and online games have been created to promote 4mations, Channel 4's new video-sharing animation website.
In the game Suicide Kittens users have to manoeuvre the 4mations' kitten-skull character General Tiddles and shoot laser beams from its eyes in a bid to ultimately self-destruct in a Kamikaze-style finale. Commit suicide here.
Our campaign has attracted over 100,000 plays of the game in the first two weeks of launch.
4mations is a collaboration between between Channel 4, Academy Award-winning Aardman Animations and Lupus Films.
Here's 4mations' 'Life According to Dinosaurs'. In this episode dinosaurs explain Facebook in their own dinosaury way.