A little while back we promoted Osama Loves, a Channel 4 project which formed part of their Islamic season.

Osama Loves saw London doctor Farrah Jarral, who helped with the 7/7 aftermath, travel across the world meeting Osamas asking each one: "What do you love?"

Osama Loves aimed to demonstrate that Osamas are real people and everything Bin Laden stands against.

The project has been nominated by BIMA, the awards that celebrate the best in digital creativity. Osama Loves is in the Social Media category which, according to BIMA is "a piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it… It’s just wicked." 

Our campaign generated international TV, radio and print coverage as well as online coverage across influential websites, blogs, forums and social networks.