The Southbank's Hayward Gallery commissioned us to launch and promote 'Move: Choreographing You', a major new exhibition that explored the historical and current relationship between visual arts, dance and performance.
The exhibition focused on visual artists and choreographers from the last 50 years including Trisha Brown, Isaac Julien and Bruce Nauman, who create sculptures and installations that directly affect the movements of visitors, turning spectators into active participants.
We seeded a number of viral clips including the public interacting with one of the exhibits, and behind the scenes footage from the show.
As part of the campaign, we managed the YouTube, Twitter and Facebook channels which allowed fans to watch and engage with extra content.
Our strategy helped the show to become one of the most talked about exhibitions of 2010.
The campaign resulted in over 145 pieces of online coverage across blogs, websites and social networks including Wonderland, FAD, frieze and AnOther, reaching almost 17m people.
"Art with plenty of (hula) hoopla"
Evening Standard online
"There's some mighty inspire things going on around the Hayward gallery at the moment. 'Move' looks stupidly exciting."