Wenneker TV commissioned us to promote Nigel and Victoria, the global online comedy from Philips.
Nigel and Victoria allowed Philips to preview a series of new lifestyle products including iPad accessories, a solar rechargeable power pack, and different types of headphones.
The series followed the off screen romance between Victoria, the gadget-crazy product reviewer and Nigel, the loveable marketing manager from Philips who just can't stop interfering.
Shot in a mock-documentary style, the show aired weekly on the Nigel and Victoria YouTube channel and fans connected with the characters via Facebook and Twitter for extra content.
As part of our digital PR and social media campaign we seeded a range of assets including episode trailers across the most influential online communities including blogs, forums, websites and networks like Facebook and Twitter.
The show's cast were on Twitter and Facebook and we promoted these networks which allowed the public to engage with them and watch extra footage.
As part of the campaign we used a variety of tools to listen, monitor and measure online conversations about the show. This helped us to react, respond and start new conversations with the most influential online communities.
Our strategy resulted in over 350 pieces of international online coverage across the most influential blogs, forums, websites and social networks. The total amount of views is close to 2m and this is still growing.
Currently there's 7m per month site reach and over £1m worth of free media.
The series had its global launch in October 2010 and with subtitled versions in 7 languages Nigel and Victoria's audience is set to grow and grow.
"The production looks great and the social networking is engaged. Curse you, branded content! Your tricks have worked once again."
New Tee Vee
"Philips is leading the way. The venture ups the commercial ante from previous web dramas."
The Independent online
"Philips is spicing up product demos by taking the plunge into comedy."
"As an innovative way to capture the audience's attention, this 'Nigel and Victoria' will meet definite success."
"Good Lord, web advertisers are getting clever these days. Ad advert you can watch without the product even being sold? Any chance we could get these on TV during the commercial breaks?"