We watch them on TV, listen to their radio interviews and buy the magazines or newspapers they feature in, but it's now time to get up close and personal with some of the most high-profile names in the UK and hear their real life stories.
We’re working with celebrity interviewer and Evening Standard Entertainment Journalist Amira Hashish on The London Chat Show which will allow an audience to experience the side of interviews they don’t usually get to see.
Famous faces and interesting characters will break the barrier between the journalist and public to share their tales in front of an intimate crowd.
Interviewees will include actors, musicians, comedians, sports stars and some of the country’s most successful entrepreneurs.
As part of the digital PR and social media strategy we'll be promoting the show to the most influential online communities across blogs, forums, websites and networks like Twitter and Facebook.
A number of social media initiatives will be rolled out. We'll drip-feed exclusive content to the official Twitter and Facebook page where the public will have a chance to watch extra footage from the show.
We'll also be tweeting live from the show and inviting the public to tweet their questions live to the guests.