We've been working with our friends at ChildLine and NSPCC for some time now on a variety of interesting digital PR and social media initiative including a national campaign to help kids ease exam stress.
As part of the campaign a viral video clip was created which showed what happened when 60 students found an interesting way to relieve exam stress in the classroom - think TV show Glee meets Mexican wave.
Students from schools and colleges across London volunteered to be part of the video.
As part of the campaign, we seeded the viral to the most influential online communities across blogs, websites and networks including Twitter and Facebook.
The campaign helped to beat exam stress and offered some light hearted relief to thousands of students who sat exams.
Our strategy helped the viral to reach a core teen audience, ignite positive word of mouth and generate online buzz.
We secured over 100 pieces of coverage across influential blogs, websites, forums and social networks and over 130,000 young people in the UK saw the clip in less than two weeks.
The viral turned into an internet sensation and is currently the most viewed Mexican wave on YouTube.
Go on, take a look at the viral here.
"Here's how clever students beat exam stress!"
"If any of you have got exams coming up, we dare you to do this!"