We were recently featured in Campaign, NMA, Brand Republic, PR Week, Media Week and Net Imperative discussing our new online PR and social media campaign for NSPCC.

As part of the 'how u feelin?' campaign we'll be encouraging teens to express themselves by engaging and interacting with them among the most influential communities online, including teen, studet, music, TV, film and celebrity sites.

We'll be promoting a number of assets including online game Blues Buster and a number of clips featuring the likes of JLS popstar Marvin Humes and Nicholas Hoult, star of E4's Skins, A Single Man and Clash of the Titans. More soon.

This is not the first time we've worked with a charity. In 2009, we helped homeless charity Shelter to launch Trapped, an interactive online film featuring Eastenders' Patsy Palmer (Bianca). The online film highlighted the crisis facing many poorly housed families and allowed the public to interact with the film's characters and make decisions for the crisis-struck family. In the same year we also helped UK's animal charity The Blue Cross to launch and promote All About Pets, their social network site for animal lovers.

See the NSPCC article in Campaign magazine here.