Hot Cherry has been commissioned to create a social media campaign for the star of Tom Ford's directorial debut A Single Man.
Nicholas Hoult, the English actor who starred in About A Boy, E4's cult teen series Skins and, most recently, in Tom Ford's directorial debut, A Single Man and the upcoming Clash of the Titans, has been made the NSPCC's first ambassador for children and young people, encouraging young people to get in touch with ChildLine to talk about their problems.
Nicholas has also been nominated for a BAFTA Rising Star Award, the award for an actor or actress set for great things.
To celebrate the appointment as NSPCC ambassador and the BAFTA nomination, Hot Cherry will promote an exclusive video clip of Nicholas in which he talks candidly about his time on the set of A Single Man, about exploring the different layers of emotion, expressing it on screen, staying focussed on set and connecting with other human beings.
Our social media campaign will be rolled out among the most influential blogs, websites and social networks and different types of online communities including celebrity, film, men's, teen, entertainment and fan sites.
Nicholas, who played bullied schoolboy next to Hugh Grant in About A Boy, said: "Everyone can relate to being bullied or being a bully, schools and growing up in a harsh world."
Other NSPCC ambassadors include Kylie Minogue, Peter Andre, Catherine Zeta-Jones and boxer Amir Khan.
See the clip here.
Vote for Nicholas Hoult in this year's BAFTA's here.