We've been hired by NSPCC to promote 'how u feelin?' a new campaign which encourages kids to express their feelings.
To launch the campaign, a new online game for Childline has been created. 'Blues Buster' is a simple but addictive game that features a number of emoticons (or Moodies as they're called).
The objective is to search the city and suck up as many bad Moodies in under a minute using your Moodi Machine (think Ghostbusters without the slime).
Play Blues Buster here
The 'how u feelin?' campaign includes other elements like a series of video clips (featuring a number 1 pop star). Watch this space.
Our online PR and social media campaign will promote Blues Buster and the other campaign assets across the most influential blogs, websites and social networks to increase awareness and drive traffic.