We've been commissioned to promote a new online campaign for Times+, News International new online membership club for The Times newspaper developed by digital agency Clock.

Our online PR campaign will help to generate awareness for the launch of Times+.

This is the first time a major UK newspaper publisher has launched a membership club as it seeks to generate stronger relationships with users and help drive offline and online subscriptions.

Times+ will exist as a standalone brand alongside revised offerings of The Times and The Sunday Times. The Times+ brand will help to drive both offline and online subscriptions and increase customer insight to leverage closer relationships with Times readers.

Members will have access to exclusive offers with selected brand partners and invitations to exclusive Times+ events. Initially Times+ will launch with two 'packs' - Travel+ and Culture+, both developed by Clock, with more verticals to be added periodically after launch.