Channel 4 has commissioned us to promote the award-winning vampire drama True Blood created and produced by Alan Ball, whose credits include Six Feet Under and American Beauty.

Described by The Telegraph as "the year's most talked-about new drama series", True Blood is loosely based on the The Southern Vampire Mysteries series of novels by Charlaine Harris and details the co-existence of vampires and humans in Bon Temps, a fictional small Louisiana town.

The series centres on Sookie Stackhouse (Anna Paquin), a telepathic waitress at a bar, who falls in love with a 173-year-old vampire named Bill Compton (Stephen Moyer).

Our online PR and social media campaign is promoting True Blood among the most influential blogs, websites and social networks. We've also created the True Blood Fang Club on Flickr and True Blood vampire playlists on last.fm.

True Blood is on Channel 4, Wednesdays at 10pm.

Click here to watch the latest episode on 4oD.