July
London office: we're looking for another client director and account manager. If you have experience working in digital marketing and PR, please send your details to hot at hotcherry dot co dot uk.
New site coming soon.
Prepare to scare (again). We're promoting a new viral campaign for series 2 of hit TV show Dexter. The new interactive campaign allows people to scare the shit out of their friends with a personalised police press conference where they appear as the main suspect in a blood soaked investigation. Our promotion for the first Dexter viral campaign in 2007 led to many good things: global media coverage, over 750,000 views, Gold at the BIMA awards for Best use of Viral, AdFreaks freakiest ad award, calls of complaint from the public and police interviews from London's Scotland Yard.
June
Great news... a project we promoted last year, the ground-breaking interactive online sitcom Where are the Joneses? for Ford has won a prestigious Gold award at this year's International Visual Communication Association (IVCA) awards. IVCA Awards are recognised internationally as marks of excellence for effective business communication in corporate video, live events, multimedia projects, business television and websites. Where are the Joneses? was the world's first open source branded interactive online sitcom and was highlighted by a number of judges as "an integrated and innovative experience that engaged the audience on a number of different levels."
We've been commissioned to do the online PR and marketing for a number of exciting new projects. More details soon.
London office: we're looking for a client director and an account manager. Send your details to hot@hotcherry.co.uk.
We've been working with Arena magazine on a feature about the hottest British viral talent around.
May
Creating a beautiful world one click at a time. We're promoting a Facebook application called the Golden Ratio where users can discover how close to perfection their face is using a scientifically proven method of calculating facial beauty. The campaign is being used to promote the new series of Nip/Tuck, the Emmy and Golden Globe award-winning American television medical drama series.
Check out some of the latest work we've done on our YouTube channel.
Having a dizzy moment? Forgot where you put that all important document? Apparently 62% of Brits don't organise their documents and 42% have no idea where they keep their birth certificates. Just as well then that Age Concern and Head have asked us to promote a new online campaign called LifeBook which will help people to manage their affairs and pull together practical info.
April
London office: we're looking for a client director and an account manager. Send your details to hot@hotcherry.co.uk.
We've just won 3 new projects, more details coming soon.
"Hot Cherry mirrors Channel 4's ethos - to inspire, create and take risks. They promise something and deliver 10 fold. Compelling, creative and innovative, they represent a new generation of marketing and PR agency that understands today's changing media landscape and the role of online platforms like blogs and social networks. We've worked with them since 2005 and they've delivered ideas and campaigns that produce unprecedented results." Adam Gee, New Media Commissioner at Channel 4.
We got our client Bore Me featured in NMA, Marketing, Revolution and Media Week discussing how in-video advertising and branded content is being used by brands including Coke, Adidas, Nike, Sony Pictures and Guinness.
We were interviewed in The Times, NMA, Computer Arts and Revolution discussing online PR and how brands are waking up to its power and influence.
We've been hired by The Blue Cross, Britain's Pet Charity, to launch their social network site All About Pets. We'll promote every aspect of the site across TV, radio and print. In addition our online word of mouth campaign will help to create buzz by engaging and encouraging conversations through a network of influential online trendsetters, blogging, social networks and online media. PR Week and Brand Republic recently ran a story about this.
We specialise in online marketing and PR for clients including Ford, Channel 4, Sony PSP and Microsoft. If you'd like to discuss what we can do for you, email director Harry Cymbler or call him on 0207 424 0949.
March
We've been hired by Maverick TV, the leading TV and media producer behind programmes like How to Look Good Naked and Ten Years Younger. We're promoting ideasforlife.tv a new online video channel showcasing innovative science-based content with the aim of promoting and de-mystifying science. Our campaign will promote ideasforlife.tv across national and regional press. Our online word of mouth campaign will encourage conversations with consumers through our network of influential online trendsetters, blogging, social networks and online media. PR Week recently ran a story on this - read it here.
New Hot Cherry site coming soon.
We're promoting a new campaign for Ralph - an online game for Cartoon Network's Robotboy, the top rating TV series about a robot who has the ability to think and feel like a real boy. Robotboy: professor Moshimo's Robot Testing Lab allows players to interact with their robot by making it sleep, talk, dance and roam.
February
London office: we're looking for a client director. Send your details to hot@hotcherry.co.uk.
We're working on a number of high profile projects including an online sitcom, a new broadband channel, a social network and a European online PR campaign. More details soon.
We've been hired by Maverick TV, the leading TV and media producer behind programmes like How to Look Good Naked and Ten Years Younger.
We've created a new showreel which features some of the campaigns we've done for the likes of Channel 4, Microsoft, Ford and Tower Records. To view it, click on the 'Hot Cherry showreel' logo in the client section.
January
London office: we're hiring. If you're an account executive/manager send your details to hot@hotcherry.co.uk.
We've been promoting a campaign for the Twentieth Century Fox DVD release of Family Guy - Blue Harvest, which retells the classic Star Wars: A New Hope tale with dysfunctional Griffin family portraying various Star Wars characters including Peter as Han Solo and Stewie as Darth Vader.
Ever wondered what tomorrow's world of media might look like? Prometeus - The Media Revolution might help.
The truth in ad sales - a hilarious classic but still relevant in today's world. Whatever this says about the advertising and PR world, that's what we're not.
December
We're promoting the top ten virals of 07 which features a spoof of the Olympics logo, 1,500 inmates performing Jacko's Thriller and Chris Crocker's Leave Britney Alone! Blogs, forums and online communities have talked about the top 10 as well as The Observer, Channel 4 and The London Paper.
We're promoting three new clients in early 08. More details soon.
We've been promoting a new integrated campaign with digital at its core for the launch of a limited edition Absolut disco gift pack in the run up to Christmas. The push drives consumers to a site where they can upload videos of themselves with a chance to win VIP tickets to the Absolut disco event featuring legendary DJ Norman Jay.
Great news... a viral campaign we promoted last year, the innovative Dexter campaign for Ralph has won the Best use of Viral award at this year's BIMAs. The viral promoted the hit TV show Dexter and made recipients feel like they were the next victim of a serial killer on the rampage. We promoted the campaign in the UK and USA across TV, radio and print, as well as online channels including blogs, forums and social networks. To date, over 750,000 people have seen the viral and more than 3m have visited the site. New York Times ranked it as one of the ground breaking campaigns of 07 and AdFreak ranked it as 2007's most freakiest ad moment.
We're featured in the latest edition of Contagious, PR Week and Digital Arts Online discussing online PR and web 2.0.
This YouTube page features our latest showreel.
November
Our consumer PR campaign for Ford's online sitcom Where are the Joneses? is now complete. We created engaging conversations with online communities across blogs, forums and social networks. The show now ranks within Technorati's top 40,000 blogs out of 71,000,000. We also secured plenty of offline coverage including BBC News, Channel 4 News, The Guardian, The Sunday Times, Contagious, Campaign and NMA.
Our campaign for Dan Fielding 'Domestic God', the fictional character sponsored by Electrolux, is now complete. We helped Electrolux to engage with online communities across blogs, forums and social networks and attract media coverage including The Independent and Channel 4. We turned Dan into a hit MySpace personality - over 100,000 people tuned into his clips on domestic life and we are currently working with the BBC and ITV to create a Domestic God TV show.
October
We're promoting season 2 of Dexter in the States with an innovative viral campaign created by Ralph. Send this to your mate and watch them fall to pieces as they realise they're the next victim of a serial killer on the rampage. New York Times, USA Today and Variety magazine have already picked up the story.
We're promoting Nickelodeon's interactive show Me:TV at the Nickelodeon Kids' Choice Awards, which will allows kids to record and upload clips for a chance to appear in a live programme and compete against each other in real time via their broadband webcam.
Hoax? MySpace personality? Annoying git? Who the hell is Dan Fielding 'Domestic God' and is he about to get his own TV show? We're promoting Dan and helping him to create a loyal following on his MySpace and YouTube page, with about the same number of people who would like to punch him hard in the face. Production companies have been in touch to talk TV shows and Channel 4 recently featured him but who is Dan, and who is the brand sponsoring him? Enter the competition to win some goodies. All will be revealed at the end of the month.
We're promoting CitySocialising, a new social networking site which aims to kick start the social lives of young busy professionals. Our national and regional online promotions will cover all major cities including Leeds, Manchester and Brighton.
We're promoting start up UK technology firm Genie Group. They've just beaten Yahoo! to launch adGenie the world's first online ad technology which will offer brands (like current client Honda) personalised adverts to web users.
September
We've been hired by a large brand to create an online PR campaign for the latest YouTube mystery - the online comedy Dan Fielding "Domestic God". Dan fancies himself as the next Jamie Oliver and in his quest to be discovered, Dan has a MySpace page dedicated to his amazing domestic skills but who is the brand behind Dan?
We're promoting a new online campaign for the Sony Pictures UK release of Superbad, a comedy about two socially inept kids graduating high school. The campaign runs on Bore Me's new ad platform called the NanoSite.
Our online and offline PR campaign for the Royal Television Society's new digital platform, which acts as a social networking site and talent showcase for under 30s interested in television, is going well. We've started a dialogue with consumers in blogs and social networks and secured coverage in the likes of The Guardian, NMA, Broadcast and Channel 4.
We're hiring. If you have consumer/online PR experience please send your details to hot@hotcherry.co.uk
3-Martini kissy-kissy shoulderpad power lunch anyone? Whatever this clip says about the advertising (and PR) industry, that's what we're not.
We're planning the third viral Oscars with Channel 4. More details soon.
If you like electronic beats like we like 'em, you'll love the Cybernetic Broadcasting System.
August
We've been hired to promote the Royal Television Society's new digital platform which will act as a social networking site and talent showcase for under 30s interested in television.
JJ Abrams, co-creator of Lost, is interviewed in The Observer about his mysterious debut film which has got cinemagoers, pundits and bloggers enthralled. The result has produced a viral marketing dream. We managed to get Chris Hassell from Ralph interviewed as part of the feature. A website named after the release date 1-18-08.com has been launched. Abrams said more sites were launched but no one has yet traced them. Watch this space.
We know how to get the right journalists and online communities talking about your brand. Call us on +44 (0) 20 7424 0949 or drop us a line at hot@hotcherry.co.uk to discuss what we can do for you.
July
We've been hired by Ford to promote the world's first daily interactive online sitcom Where are the Joneses? This unique, innovative dot.comedy uses Wikidot technology which allows the public to participate by setting the daily storylines, characters and scripts. The Joneses is produced by Steve Coogan's production company Baby Cow and features Ian and Dawn searching for their siblings all fathered by the same sperm donor. Our brief is to create a consumer and lifestyle PR campaign to increase traffic to www.wherearethejoneses.com.
We're having lots of fun scaring journalists with this new viral campaign created by Ralph for the brand new psychological thriller series Dexter which airs on FX. Dexter features Six Feet Under star Michael C. Hall as serial killer Dexter Morgan, who works in forensics specialising in bloodstain pattern analysis for the Miami-Dade Police Department. The campaign is based on a fake US news report about a serial killer on the rampage. Input your mate's details like name, age and occupation and watch them fall apart as they realise that the news report is about them. Prepare to scare. Yay! We've already secured press coverage in the likes of NMA, Campaign, AdRants, Digit and The Observer.
We're promoting The Royal Television Society's new site. The online platform will act as community based social network and user-content talent showcase. Watch this space.
We never thought Norwegian energy and aluminium suppliers could be interesting (as you do) until we saw this clip.
